Monday, December 1, 2014

Ultra Mega Super Turbo: A New Cafe

I am Kickstarting a new cafe. I need your help. I need this cafe to be scattered far and wide. I want as many people as possible to know about it. This is my shot, and I'm damn proud of it.

You can go directly to the Kickstarter page here.


  1. Rofl, your previous post describes how you read part way through a book and then completely disregard the type artform and industry... then you go on to make the most cringeworthy and self-indulgent ten minute video on how you want a café, and rattle on about the importance of coffee.

    And what a surprise that it failed, lmao. How exactly do you see yourself? Do you ever read the shit you write? My god.

    1. You're missing the point. I am selling coffee. People are coming in and giving me money and that is something about which I need to be gravely serious. It's not about being self-indulgent, it's about being humble. If I don't provide as much value as I possibly, then I may as well not be in business.

      Comparing the transaction of an actual, physical good to typeface creation is impossible.

      Also, I didn't read part way. I read the whole thing. Moreover, I specifically didn't disregard. And I quote from my aforementioned post:

      "A few things that I guess I should specify: first, typefaces are indeed important. The design can communicate certain things: modernity, classicism, culture, etc. This is especially important when a designer has limited creative space, such as a logo. The design also heavily affects legibility, and if no one can read what you've written... well, that kinda' negates everything you just did. But to make the jump from that to believing that font creation is deserving of hundreds, if not thousands, of dollars from everyone who want to use your letters is like leaping the Grand Canyon."

      My criticism stands, as it stands of many people in the creative industry. What they do isn't nearly as important as they think it is.

      That said, and this perspective has come about after some years of experience as a software developer in major corporations, I don't entirely blame many of them for this behavior. I genuinely had no idea how often the hard work of design is disregarded in business circles. Google is a famous example of this, but I've now worked with Verizon, Deloitte, Comcast, Virgin, and many others, and there is an endemic belief that design can be done by anyone. When your work is denigrated, a great defense is to puff yourself up.

      Still, it's a pill that I cannot swallow. Not when the people who are the forefront of this thought are the "haves" of the art world. They benefit from these profit channels because they have already made it. Lesser-known artists then work to maintain this unbalanced system because they believe that they will eventually be one of the "haves," instead of recognizing that they will always likely be a "blue collar" artist.

      Because just as John Steinbeck said, we are not poor, we are just temporarily embarrassed capitalists.