Sunday, December 9, 2012

Valve HAS Beaten AMD To The Punch

It's been seven months since I said that AMD should make a video game system. That recommendation still stands for the reasons I adumbrated in the linked article. And while previously it was simply a rumor, it is a rumor no longer. Valve will be making its own video game system. AMD is quickly losing the opportunity to create something that it could ride into a profitable new business.

The current state of the video game industry essentially demanded that this happen. Microsoft, Nintendo, and Sony are all bloated messes who are more interested in squeezing profits from old business models than in providing value in new and innovative ways. Every year, we get hardware that costs the same and does the same, and yet another iteration of Call of Duty. Yay. I don't know about you, but that gets my blood flowin'.

I harp on this because I have a soft spot in my heart for AMD. I've only owned a single Intel processor in my life: a Pentium III 800Mhz that I overclocked to 1Ghz. Every other processor has been AMD, going all the way back to a K5 100Mhz... I get all weepy-eyed thinking about that hardware... sigh.

They're the little guy, the underdog. I want them to succeed in the face of Intel's dominance. There is a nascent market here waiting to be exploited! Do it, AMD! The cell phone market is lost to you. The server market is lost to you. Even the laptop market is lost to you. Concentrate on this for now. Find your feet and dominate a new-born market before trying to attack others.

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