Monday, July 2, 2012

A Nearly Perfect TV Ad For Cracker Barrel.

One rarely sees a perfect television advertisement. Much like movies, the number of cooks who want to get involved with the broth almost universally causes failure. This is one ad where that did not happen. I don't like the voice of the narrator — she should be older — and there are a few too many words, but other than that, it is absolutely spot on. It's artistic, simple, textured, and loaded with visual imagery that evokes a sense of home, America, and nostalgia.

Too bad it's for a company that is both religiously-founded, anti-gay, and doing more than its fair part to make America fat. But still. The ad is great.

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