I wanted to create an umbrella brand for all of the sites that I publish. It will help strengthen "me" as an entity separate from the various brands of the blogs, while also hopefully bringing increased attention from my more popular sites to the less popular ones. I am also hoping to generate business since I have a rather severe meth addiction that requires a great deal of money.
Importantly, I wanted it to communicate my design ideal of bold simplicity. Since I am a youthful, tech-oriented sorta' guy, I also wanted my logo to communicate a modern aesthetic (I tried to make it communicate how damned sexy I am, as well, but this was impossible). While a logo need not have anything to do with the title, I've always found that logos that are in some way associated with the word or subject to be the most memorable. Paul Rand is my philosophical foundation for this, who almost always had the logo and text intertwined.
I have always loved the symbol for infinity. It is simple, but carries an enormous amount of meaning and significance. I decide that it is a good starting point because the three letters of my name fit into the structure of the symbol very well. It is a bit overused in design these days, but as long as one moves far enough away from the starting point, there's not too much to worry about.
Both text and logo are highly flexible, admitting of different colors and printing.