Monday, October 3, 2011

Green House Brand Design

Green House is a company that strives to integrate green technologies into affordable, easy-to-buy packages for suburban homes. The logo captures the synthesis of technology and environment by wrapping waves of color representing earth and sky inside of a polished metal and glass ball.

Green House was the first company to allow a theme that I enjoy: seasonal variants on a brand and logo. Since Green House is environment-oriented, it makes perfect sense to integrate into the brand the vicissitudes of that very environment.

The palette choice further communicates the fusion of technology and nature, with blue and green representing nature, and details colored in grey, representing technology.

1 comment:

  1. Depending on what angle you tilt a laptop monitor, the word "HOUSE" sort of disappears. Just a thought. I like the symbol and placement.