Friday, October 21, 2011

The Difference Between a Logo and a LOGO.

I design logos.

I do layout, web design, and many other elements of business presentation. In essence, I craft brands.

I thought it important to post as to why a logo and brand designed by me, with interaction and input from you, is vastly superior to anything from a logo farm. Basically, I am explaining why I am worth a few thousand when you can simply buy a logo for a few hundred.

The first element is time. I am selling time where we will discuss what your business is, what it does, and what personality you want to project. These discussions will affect everything from the font used on your business cards to the layout of advertisements and even the layout of your physical location. You do not get time from online farms. You get a digital file and nothing more.

I am selling support. Once a logo is designed, once a website goes live, that is only half of the equation. The rest of the relationship is ongoing work in the form of seasonal ads, images, colors, and help in the perpetual evolution of your brand to keep it current and competitive. When you hire me, I become a pillar in your business, and I will work hard to make it as strong as possible, because that benefits me.

I am selling talent. At the risk of sounding arrogant, I consider my skills rare enough to hang out the proverbial shingle as a shop selling this particular product. I perform a service that cannot be easily found, hired, or simply pulled from extant human resources. Yes, you can buy a logo, and even letterhead and business cards, for a few hundred dollars. But then you are left alone, with no help in integrating this new material into a cohesive whole.

I am, finally, selling my exquisite taste in coffee and coffee preparation. I prepare one of the meanest espressos this side of Seattle. You will not be disappointed. My design is pretty good, too.


  1. If you did not risk sounding arrogant, you would not be worth considering. Only you really know your abilities.

  2. Aardvark,

    I'm glad that you understand. Still, I think that a bit of humbleness tossed in doesn't hurt. When one is writing a blog about theory, design, communication, and whatnot, there is a risk of coming across as annoyingly arrogant or convinced of one's greatness.

    And while I certainly am (I am so totally amazing with everything ever), I don't want to give that impression.